Sony will start selling 3D TVs in the Gulf this summer. Clearly, 3D has already captured the mind of filmmakers, content creators and broadcasters. Sony is moving to carry that magic directly into consumers' homes with movies, games, and sporting events, all in 3D, in 2010. Attention in 3D TV has soared in recent months with the release of James Cameron's Avatar, which cracked box office records to turn out to be the highest grossing movie off all time at more than $2 billion.
The movie uncovered hundreds of millions of people to 3D for the first time; flash a race to market for 3D products amongst the world’s consumer electronics manufacturers.
The format is being herald as the savor of the industry, which has been hammered by the global recession as consumers cut back on optional spending.
At the Consumer Electronics Show in Las Vegas last month all the big TV makers were out in force with their 3D offerings, set to hit the market later this year or in 2011.
Sony is already in discussion with Gulf broadcasters as well as Al Jazeera, Abu Dhabi TV and Dubai TV to provide 3D content.
Globally broadcasters such as the Discovery Channel, ESPN and BSkyB are all planning to launch 3D channels.
The manufacturer’s 3D products require viewers to wear a particular pair of battery powered glasses see images in 3D.